I bring global agency-level brand strategy to ambitious service-based businesses ready to move upmarket.
With experience at Publicis WorldwideandITV UK, I help clients clarify their positioning, strengthen perceived value, and build brands that justify premium rates and attract the right level of opportunity.
MY EXPERIENCE
Digital Experience Designer
(Contract)
June 2024
May - June 2022
October 2022
Brisbane, Australia
Illustrator & Designer
August 2023
Brisbane, Australia
Brand Manager & Designer
(UX / Graphic / Print / Motion)
2019 - 2022
Victoria Falls, Zimbabwe
eleCREW.org Site Launch (2022)
Visual Design Manager
2010 - 2013
London, UK
Graphic & Web Designer
2006 - 2009
London, UK
ComedyCentral.co.uk Site Launch
The Healing ‘Touch’
Tactile Art & Sensory Soothing in Neurodivergent Lives
Skills
Prototyping
User Testing
Responsive Design
Information Architecture
User Flows
Interaction Design
User Interface Design
Visual Design
Motion Graphics
Web Development (HTML & CSS)
Mobile, Browser & Connected TV
Graphic Design
Logos & Branding
Litho & Screen Print
Artwork Preparation
Mentoring Juniors
Teaching Students
Career Highlights
2000
After graduating from TAFE & QANTM (Diploma Multimedia) I was chosen out of 60+ students to fill a position in QANTM’s creative studio.
2002
Whilst working in QANTM Studios, I was a Visual Designer and HTML Developer in the team that created the ANTA Animation Toolbox that won Best eLearning Product at the Asia Pacific ICT Awards.
2009
Visual Designer and HTML Developer on the Comedy Central UK brand launch when rebranding from Paramount Comedy.
2012
Lead Visual Designer creating visually engaging backgrounds for ITV's biggest show sites – I'm a Celebrity Get Me Out of Here, Downton Abbey, The X Factor, Dancing on Ice and many more – viewed by millions of fans.
2013
Lead UX and Visual Designer on the ITV Mobile App (IOS & Android) which topped Apple’s App Store’s Charts beating all other UK channel players – including the BBC & Netflix!
This was ITV’s first SVOD service to provide an industry-first ad-free subscription tier on iOS. It was also the UK’s first mobile application to provide long-form video content to portable devices with the inclusion of dynamic pre and mid-roll advertising; including HLS media delivery to iOS handsets.
The applications now account for 25% of all VoD viewing for ITV. With over 1.5 million unique monthly users and over 4 million downloads, the iOS app ranks as the 2nd most downloaded app on iPad in the UK, since iPad launch.
2020
Working with an elephant charity – eleCREW – in Zimbabwe, I was instrumental in the development of ‘Through the Eyes of an Elephant’ – an immersive, educational experience initially designed for tourists to replace elephant riding.
When the pandemic stopped all tourism for 2 years we instead used that time and the same program to educate locals affected by Human-Elephant conflict, in the hope of preventing additional deaths.
eleCREW plays a unique and active role in promoting coexistence and conservation through their Community, Research, Education and Welfare programs.
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