Ahoy!
I’m Sarah.
A designer with over 23 years of worldwide industry experience & a penchant for the ocean.
I specialize in
User Experience, Visual Design, Graphic Design & Motion Design.
I live & breathe design – finding inspiration everywhere from nature to architecture to unconventional art forms.
I've got a passion for pixel-perfect design but know when to be found Sharpie in hand.
I like to Think Global & Act Local in all that I do.
CEO, Designer & Succulent Artist
March 2023 – Present
Brisbane, Australia
Turned my succulent obsession into a business that could also function as a creative outlet for myself
Illustrator & Designer
August 2023
Brisbane, Australia
My Kinda Star – A Book in a Week with Dannika Patterson
Product Designer & Developer
(Freelance)
March - June 2023
Brisbane, Australia
Author Website
Digital Experience Designer
(Contract)
May - June & October 2022
Brisbane, Australia
Swimming Australia Website
Brand Manager & Designer
(UX / Graphic / Print / Motion)
2019 - 2022
Victoria Falls, Zimbabwe
Rebrand to elephantCREW
eleCREW.org Site Launch (2022)
Videos for Social Media
‘Through the Eyes of an Elephant’ Presentation
YouTube Fundraiser Video
Senior UX Designer
2013 - 2019
London, UK
ITV Hub+
Hub Homepage (2018)
Cross-platform GDPR User Journey
Visual Design Manager
2010 - 2013
London, UK
ITV Homepage (2012)
Show, Micro & Corporate Sites
Commercial Take Overs
Downton Abbey over the years
Graphic & Web Designer
2006 - 2009
London, UK
Printed Marketing Media
Menace to Society – South Park
Show Sites
Festival Sites
ComedyCentral.co.uk Site Launch (2009)
Illustration
Hokusai Remixes in Procreate
Fineline Pen Hand Illustration
Digital Art in Illustrator
Career Highlights
2000
After graduating from TAFE & QANTM (Diploma Multimedia) I was chosen out of 60+ students to fill a position in QANTM’s creative studio.
2002
Whilst working in QANTM Studios, I was a Visual Designer and HTML Developer in the team that created the ANTA Animation Toolbox that won Best eLearning Product at the Asia Pacific ICT Awards.
2009
Visual Designer and HTML Developer on the Comedy Central UK brand launch when rebranding from Paramount Comedy.
2012
Lead Visual Designer creating visually engaging backgrounds for ITV's biggest show sites – I'm a Celebrity Get Me Out of Here, Downton Abbey, The X Factor, Dancing on Ice and many more – viewed by millions of fans.
2013
Lead UX and Visual Designer on the ITV Mobile App (IOS & Android) which topped Apple’s App Store’s Charts beating all other UK channel players – including the BBC & Netflix!
This was ITV’s first SVOD service to provide an industry-first ad-free subscription tier on iOS. It was also the UK’s first mobile application to provide long-form video content to portable devices with the inclusion of dynamic pre and mid-roll advertising; including HLS media delivery to iOS handsets.
The applications now account for 25% of all VoD viewing for ITV. With over 1.5 million unique monthly users and over 4 million downloads, the iOS app ranks as the 2nd most downloaded app on iPad in the UK, since iPad launch.
2020
Working with an elephant charity – eleCREW – in Zimbabwe, I was instrumental in the development of ‘Through the Eyes of an Elephant’ – an immersive, educational experience initially designed for tourists to replace elephant riding.
When the pandemic stopped all tourism for 2 years we instead used that time and the same program to educate locals affected by Human-Elephant conflict, in the hope of preventing additional deaths.
eleCREW plays a unique and active role in promoting coexistence and conservation through their Community, Research, Education and Welfare programs.
Skills
Prototyping
User Testing
Responsive Design
Information Architecture
User Flows
Interaction Design
User Interface Design
Visual Design
Motion Graphics
Web Development (HTML & CSS)
Mobile, Browser & Connected TV
Graphic Design
Logos & Branding
Litho & Screen Print
Artwork Preparation
Mentoring Juniors
Teaching Students
